IDENTITY TOURISM

(from Lisa Nakamura’s “Where Do You Want to Go Today?” Cybernetic Tourism, the Internet, and Transnationality”)
- Certain ads have an “international” flavor that seems to celebrate national and ethnic identities.
- “This world without limits is represented by vivid and often sublime images of displayed ethnic and racial difference in order to bracket them off as exotic and irremediably ‘other’ (page 89)”.
- Travel and tourism go hand in hand with networking technology because they are commodities that define a privileged society.
- Always having “others” in telecommunications advertisements secures a Westerner’s thought that he is always going to be privileged wherever he goes.
- Demonstrates the needs of corporate companies to always have images of “others” to depict their products as technological utopias of difference.